Meet the infamous founder behind “A Thousand Facets.”
Ever since I made the transition from art into jewellery, I have been fascinated by the jewellery blog “A Thousand Facets.” It started in 2010. The blog features the work of artist jewellers who can go under the radar of the mainstream. She has amassed a following of over 125,000 people on Instagram and yet nobody knows who the woman behind the blog is, she chooses anonymity.
I had the absolute pleasure of interviewing the “anonymous elegant rebel” the mastermind of “A Thousand Facets” and found out what drives her, why she is so compelled by jewellers that take an alternative path to the mainstream and why there is so much more fun to be found “out-of-the-box” than “within-the-box.” Hers’ is a story of passion.
The blog was set up in 2010, can you give me a little more of the background?
I decided to set up the blog “A Thousand facets” on the day that Alexander McQueen died. He’s always been one of my favourite designers because I love that he understood the rules in order to break them. And he broke the rules whilst using amazing craftsmanship. His work is such a gift.
I graduated in fashion but I slowly began to fall in love with the world of jewellery because there are so many viewpoints within the one field, so many little worlds within worlds, it is one of the reasons I named the blog “A Thousand Facets.” The blog is about appreciating that we can be so many different things.
Step away from the mainstream and there are new exciting worlds to be discover and I see my blog as a way of educating people about these worlds. All these worlds might not all be to your taste but it is interesting to know about them.
There is so much fun to be had thinking for yourself, being a little bit different from everybody else.
Over the last 10 years you have grown a massive community of jewellery lovers and yet the blog will remains a side hustle. You continue working a full time job and you do not get paid for any of the work for the blog. What drives you?
“I get to hang out with my heroes. Tell me how many people get to do that?”
“I mean I don’t do drugs, but I can imagine what it is like to do drugs. I get such a high when I see a piece of jewellery that I haven’t seen before, and it hits me emotionally. I jump around shouting “That’s it, that’s it!”
Passion drives me. Shining a light on work that might otherwise not get seen. Introducing that work to new collectors with a keen sense of self expression, its amazing, so much fun!
When did you decide that you wanted to remain visually anonymous?
Honestly you have so much more freedom when people do not know what you look like. I feel I can see things for what they really are.
Originally anonymity was a way of people at work not finding out what I was up to in my spare time. Now I realise it is more than that, it allows me see designers for what they really are, with no airs and graces, no pretence and I really value that honesty and simplicity of exchange.
You work with collectors from around the world, how did you build that trust without them knowing who you are?
Nobody pays me, I can pick whatever I want and I can do whatever I like. Everything that I really love and desire is featured. Nobody can tell me, OK, if I pay you this much money, can you feature this?
It think is the reason that I have the following that I have. People trust me because they know that I’m being honest with what I love, my passion shows.
Do you have a favourite jewel?
I wish I could be a full-time jewellery collector, but I can’t. However I do buy handmade pieces that are going to mean a lot to me.
One of “favourite girls” is Emmeline Hastings, she makes with precious metal and resin. I became friends with her about 8 or 9 years ago. Seeing her progression and feeling a part of it, is such a cool thing.
Do you think Covid has changed people’s approach to buying?
People want to be made to feel secure right now because everybody is feeling so insecure. People are uncertain about what is happening in the world – I feel that. We all need something to hold on to.
At the same time we are becoming more conscious of what we are buying and where it comes from. We want to know that products have been made sustainably. We are looking for pieces that hold meaning and make us feel good.
What piece of advice would you give to your younger self?
I wish I had found my love of jewellery before I had paid for my education in fashion!
But I feel that this is my trajectory. I would not be in the place I am right now, if it hadn’t been for all the twists and turns in the road. So I am happy with it, I am happy with my choices.
But what I would like to say to the younger readers with a passion; there is nothing special about what I do, it is just that I am positive about it. And I just love it. That is contagious, that speaks. If I didn’t have “A Thousand Facets” the world would be a very sad place for me. It is the one thing that means the world to me.